Solid is a values-led business
Wondering why Solid does or doesn’t do certain things? We use these 3 values to make decisions.
Kaitiakitanga
Taking responsibility for our environmental impact and protecting our oral health.
Innovation
Creating beautiful, innovative products that people want to choose and use.
Positivity
Uplifting and celebrating what people are doing to protect Papatūānuku.
Our Mission
We believe oral care shouldn’t cost the Earth. We set out to create effective, dentist-approved oral care that’s plastic-free, planet-friendly, and made to last. Our mission at Solid is to brush better, because we can do better than sending 1.5 billion toothpaste tubes to landfill every year.
The Solid Promise
– Made in New Zealand, with care and respect for the environment.
– Plastic-free packaging and minimal waste.
– Products that actually work: for you and the planet.