And why don’t you make fluoride free toothpaste? This is definitely our most frequently asked question. Back when Solid was in the research and development stages, I DID plan to make both fluoridated and un-fluoridated toothpaste. It was late 2019, I had just launched our website and was yet to sell a single toothpaste tablet. …

I grew up in Napier, brushed my teeth with fluoride toothpaste twice a day, and had an OK diet. I still got tooth decay. I wish I’d grown up in an area with fluoridated water. A recent proposal on the touchy topic of water fluoridation would see Director-General of Health Dr Ashley Bloomfield make the …