Walk into the supermarket and you’ll see shelves of toothpastes with fancy names—Sensitive Pro-Relief, Repair & Protect, Super Sensitive Pro Extra Special Sensitive… it gets confusing fast! The truth? Most sensitive toothpastes work in very similar ways. Here’s what you really need to know before choosing one. Why teeth get sensitive Your teeth have an …
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What’s the Best Toothpaste for Sensitive Teeth?
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Is Fluoride Toothpaste Safe?
You might have heard people arguing about fluoride in toothpaste. Some say it’s dangerous, while others say it’s a must-have. So, what’s the truth? What is Fluoride? Fluoride is a natural mineral found in water, rocks, and even some foods and drinks – black tea anyone? It’s added to toothpaste because it makes teeth stronger …
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Can you recycle a toothpaste tube?
Technically yes, you can recycle a toothpaste tube. But, is recycling really the best way to deal with plastic waste? In my opinion… no. That’s why Solid exists, after all. It’s also worth noting that only a tiny percentage of toothpaste tubes actually get recycled. Globally, an estimated 1.5 billion toothpaste tubes still end up …
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Adam’s 5 Swaps for Plastic Free July 2023
Ah July. It’s cold, dark, and features the juggle of school holidays. But, I love that we now have Matariki to ground us and, of course, Plastic Free July to highlight our reliance on plastic. I’m not going to advocate a completely Plastic Free July – it’s not possible. But it’s the perfect time to …
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Toothpaste lab on the move thanks to successful PledgeMe campaign
Solid is pleased to announce that, after almost doubling in size over the last year, we are on the move into a bigger, better toothpaste lab! A local business, Aspiring Walls has welcomed us into their Elsdon-based factory after our successful crowdfunding campaign on PledgeMe. This campaign raised over $20,000 dollars and had 270 people …
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A deep dive into Solid’s Jar Return Programme
Solid has always had a jar return programme. In our opinion, glass is better than plastic, reuse is better than recycling and using jars again and again is best. In fact, if a jar is used at least 5 times, its emissions are reduced by a third compared to a single use jar or bottle (Zero …
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What is Eco Floss made of?
Since starting Solid, I’ve enjoyed a never-ending supply of floss. One of the perks of running an oral care business 😉 Anyhow, a while ago I went away on holiday and forgot to pack floss. And I can’t handle going more than a day without flossing – that dental hygienist training is strong. So, I …
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How Does Teeth Whitening Work?
Let’s talk teeth whitening! Actual proper whitening, not “whitening” toothpastes that are pretty much regular toothpaste – read this blog for my take on that. How does “proper” teeth whitening work? Well, to have any effect on intrinsic staining – that’s stains inside the tooth – you need to use an agent that can penetrate …
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Solid chat with Ethically Kate
I still remember doing a little happy dance at when I found out Ethically Kate was using Solid toothpaste! Kate Hall, also known as Ethically Kate, is an educator, activist, and blogger in the New Zealand sustainable living space. She recently agreed to [virtually] sit down with us and have a chat. Can you tell …
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